1990: NASMEI was founded with primary mission of facilitating marketing knowledge between academics and professionals in North America and India. The founding members were Professors Arun Jain, Vijay Mahajan, A. Parasuraman, Vithala R. Rao, Subrata K. Sen, and Seenu Srinivasan. The tradition of the Annual NASMEI dinner at the American Marketing Association (AMA) Summer Educators' Conference started.
2006: NASMEI partners with Great Lakes Institute of Management, Chennai, India to sponsor and host the inaugural NASMEI conference.
2007: NASMEI organizes a successful Branding India conference supported by Indra Nooyi, Chairman & CEO, Pepsico.
2015: New NASMEI Board elected. It includes six sub-committees.
2016: The 10th Annual NASMEI conference is hosted by Great Lakes Institute of Management, Chennai, India.