The Kotler Srinivasan Center for Research in Marketing proudly presented the 3rd Great Lakes NASMEI (North American Society for Marketing Education in India) at the new campus of the Great Lakes Institute of Management on December 18 & 19, 2009. There were more than 100 entries for the conference this year. Finally around 70 researchers got an opportunity to present their work. These researchers were from all over the world - the US, Europe, Singapore, Australia, New Zealand and India.

The 4th Great Lakes NASMEI (North American Society for Marketing Education in India) Marketing Conference was held at Great Lakes Institute of Management campus on December 23 & 24, 2010. Dr. Bala V Balachandran, Dean, Great Lakes, welcomed the gathering and thanked the delegates for coming.

The Kotler Srinivasan Center for Research in Marketing proudly presented the 5th Great Lakes NASMEI (North American Society for Marketing Education in India) at Great Lakes Institute of Management on December 29 & 30, 2011. This year, we received an overwhelming response; 80 delegates came from all over the world - the US, Australia, New Zealand and of course, India.

The 6th Great Lakes NASMEI (North American Society for Marketing Education in India) Marketing Conference was conducted at Great Lakes campus on December 29 & 30, 2012.The conference was a grand success attracting over 110 delegates from several countries like India, USA, UK, France, Switzerland and Canada. Over 40 delegates were from abroad while the others were from India.

The 7th NASMEI conference (North American Society for Marketing Education in India) held at Great Lakes Institute of Management, Chennai on December 27 & 28, 2013 witnessed a resounding success. NASMEI, the annual marketing conference organized by the Kotler-Srinivasan center for Research in Marketing, is a platform to discuss and share insights about emerging trends and issues in the area of marketing.

Organized by the Kotler Srinivasan Center for Research in Marketing, NASMEI is one of Asia’s finest Marketing conferences. Research papers and proposals were presented by professors and doctoral students from leading schools in the US, India, Australia, New Zealand, Singapore, Switzerland, France and Hong Kong.

Great Lakes hosted its 9thNASMEI (North American Society for Marketing Education in India) annual conference at its Chennai campus on December 26&27, 2015. The conference was organized by Great Lakes - Kotler Srinivasan Center for Research in Marketing.

Organized by the Kotler Srinivasan Center for Research in Marketing, NASMEI is one of Asia’s finest Marketing conferences. Around 120 delegates comprising of professors and doctoral students from leading national and international schools like University of Kansas, Texas A&M University, Curtin University- Australia, University of Arizona, Washington University, Penn State Abington, IIMs, IITs, ISB – Hyderabad, SIBM, NIT, participated in the event and presented their research papers.

About 60 doctoral students and young faculty from all over India participated. Professors Pradeep Chintagunta, Nanda Kumar and Arvind Rangaswamy were the faculty leaders.

NASMEI sponsored a two-day conference with IIM-Indore July 27-29, 2017. The theme of the conference was to identify ways of enriching customer values through unique product offerings supported by strong branding. There were more than 300 paper presentations. Professors Manoj Agarwal and Raji Srinivasan conducted a workshop on “Perspectives on Research and Publishing." (http://www.iimidr.ac.in/news-events/2017-iim-indore-nasmei-summer-marketing-conference-held-at-iim-indore/).

Faculty Development Workshop for marketing faculty hosted by the Jindal Global Business School at their campus in Sonepat, Haryana. The workshop will be conducted by world class faculty from the U.S., Hong Kong, and Singapore.

This doctoral workshop will focus on managerial research in marketing. The faculty leaders are Professors Sundar Bharadwaj (University of Georgia) and Rajesh Chandy (London Business School).

Workshop faculty leaders: (1) Professor P.K. Kannan of University of Maryland, College Park, USA, (2) Professor Nanda Kumar of University of Texas at Dallas, USA, (3) Professor Prasad Naik of University of California, Davis, USA.

We welcome entries in any area of marketing. The conference is characterized by high quality of presentations, excellent networking opportunities (numerous delegates are from leading schools in the USA and Europe), and superb hospitality.

The theme of IMS Unison University NASMEI Conference is to explore the role of digital technologies to enhance customer value through appropriate product offerings, facilitated by ongoing customer engagement. The conference aims at providing researchers, industry practitioners, academicians, research scholars and students with strong research orientation, a forum for developing, discussing and presenting new ideas and the emerging phenomena in digital transformation and its impact on the world of business and marketing.